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Research papers

How do promotions work? New evaluation ways by linking scanning analyses and single source household panel data

In the first place, traditional evaluations of trade promotions provide a weekly view of the sales volume influenced by promotion activities. The use of scanning data permits to exactly quantify the sales volume which is generated by promotion. By...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Author: Klaus Brüne
Company: Nielsen
June 15, 1995
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Citation

Brüne, K. (1995a, June 15). How do promotions work? New evaluation ways by linking scanning analyses and single source household panel data. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/how-do-promotions-work-new-evaluation-ways-by-linking-scanning-analyses-and-single-source-household-panel-data


Research papers

Virtual buying

The great development of the multimedia technologies in this decade scams to impose a real revolution on our environment and on the relationships among manufacturers, retailers, and consumers. New frontiers arc opening in front of us due to the tied...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Author: Gaetano Giannetto
Company: Nielsen
June 15, 1995
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Citation

Giannetto, G. (1995a, June 15). Virtual buying. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/virtual-buying


Research papers

Advances in evaluation of retailer events

In Germany, retailers frequently use costly, store-wide theme promotions to increase consumer traffic and overall sales. Until recently, promotions were considered a necessary cost-of-doing-business and payback analyses for these events were...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Authors: Petri Hirvonen, Hermann Pöhlmann
Company: Nielsen
June 15, 1994
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Citation

Hirvonen and Pöhlmann (1994a, June 15). Advances in evaluation of retailer events. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/advances-in-evaluation-of-retailer-events


Research papers

State of the art multi media index

The Danish Multi Media Index (DMMI) contains a wealth of information on all important aspects of media published in Denmark. This paper describes the methods of the measurements conducted for the individual types of media as well as the highly...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Simon Ortmann Nielsen, Søren A. Bronée
Company: Nielsen
June 15, 1994
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Citation

Nielsen and Bronée (1994a, June 15). State of the art multi media index. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/state-of-the-art-multi-media-index


Research papers

Efficient consumer response

The purpose of this presentation is to discuss a new movement that will affect consumers world-wide in the next few years. It is an area where research is at the very heart of decision making in companies. This movement is called Efficient Consumer...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: James Rose
Company: Nielsen
June 15, 1994
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Citation

Rose, J. (1994a, June 15). Efficient consumer response. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/efficient-consumer-response


Research papers

National hispanic people meter sample

The paper describes and discusses the sample design to measure television viewing among the Hispanic population in the U.S. using a peoplemeter. The sample design is a two phase sample. The first phase sample is a sample of U.S. households in which...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Edward A. Schillmoeller
Company: Nielsen
May 1, 1994
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Citation

Schillmoeller, E. A. (1994a, May 01). National hispanic people meter sample. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/national-hispanic-people-meter-sample


Research papers

Measuring a difficult group

In any measurement system, there may be some groups that are more difficult to measure, or are perceived as more difficult to measure than others. In August of 1992, Nielsen started a program to address concerns about the accuracy of measurement of...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Rachel Mueller-Lust
Company: Nielsen
May 1, 1994
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Citation

Mueller-Lust, R. (1994a, May 01). Measuring a difficult group. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/measuring-a-difficult-group


Research papers

Phasing in a new rating methodology

In February 1992 Nielsen Media Research announced a change in the existing People Meter methodology: specialists (called People Meter Representatives, or PMRs) were to be added to the field force to provide intensified training in the use of the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Barry Cook
Company: Nielsen
May 1, 1994
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Citation

Cook, B. (1994a, May 01). Phasing in a new rating methodology. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/phasing-in-a-new-rating-methodology


Research papers

Prospects for measuring children's radio listening in the U.S. using the seven-day personal diary method

In the fall of 1993 Arbitron conducted a special diary pilot study to measure radio listening among children 02-Nov and the adults in their households. Jointly sponsored by Arbitron and the Children's Satellite Network (CSN), the study included a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Bonnie B. Burgess, Marla D. Cralley, Robert H. Patchen
Company: Nielsen
May 1, 1994
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Citation

Burgess, Cralley and Patchen (1994a, May 01). Prospects for measuring children's radio listening in the U.S. using the seven-day personal diary method. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/prospects-for-measuring-children-s-radio-listening-in-the-u-s-using-the-seven-day-personal-diary-method